TrueLoyal is the AI-powered loyalty platform that enables consumer brands across complex online and offline sales channels to keep customers for life. TrueLoyal supports highly flexible integrations and multiple program types: B2C, B2B and B2B2C to create customized rewards and incentives for various customer types. TrueLoyal has worked with thousands of brands globally to deliver hyper-personalized, omnichannel experiences that increase repeat purchases, customer lifetime value, and keep customers engaged between purchases as brand advocates. TrueLoyal’s deep industry expertise, global partner network, technology innovation and AI driven intelligence ensure that your loyalty program is strategic, unique and results-driven.
Features
"We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards platform. This is phenomenal!"
A Unified Solution for Loyalty-Driven Engagement
TrueLoyal and Listrak together empower consumer brands to deliver deeply personalized, loyalty-based customer experiences across channels. By combining TrueLoyal’s dynamic loyalty engine with Listrak’s powerful cross-channel marketing automation, brands can drive higher retention, increased lifetime value, and meaningful engagement. This joint solution unlocks real-time data exchange, enabling marketers to seamlessly activate loyalty insights across email, SMS, and digital campaigns.
Send automated cart or browse abandonment messages with personalized loyalty incentives (e.g., bonus points or exclusive rewards) to increase conversion rates. This not only improves recovery rates but also reinforces the value of being a loyalty member at a key decision point.
Automatically trigger celebratory messages across email and SMS when a customer enters a new tier, complete with exclusive offers or early access to collections. Celebrate milestones to strengthen emotional connection and make high-value customers feel recognized and rewarded.
Identify lapsed or disengaged customers using loyalty activity data and re-engage them with tailored offers, extra points, or surprise perks via multi-channel campaigns. Combining urgency with personalized incentives can dramatically increase reactivation rates.
Following a purchase, trigger thank-you messages that include updated point balances, upcoming rewards, and personalized recommendations to drive repeat purchases. Keep the momentum going by turning each transaction into an opportunity for future engagement.
